Hey there, AI enthusiasts! 👋
Have you ever watched those dreamy, slow-motion makeup commercials on TV and thought, "I wish I could create visuals that beautiful"? Well, guess what? With tools like Veo 3, you absolutely can.
Creating cinematic AI video isn't just about typing a bunch of fancy words. It's about setting a mood. Today, we’re going to break down a master-class prompt that creates a "Soft Luxury" vibe for a lipstick product. This isn't just a random prompt; it’s a lesson in how to define a Brand Voice through AI.
Let's dive in and see how to turn text into pure elegance.
Step 1 : Define Your Brand Voice (The Vibe)
Before writing the prompt, you need to ask: "What is the personality of my brand?"
For this example, we are targeting a beauty brand that is:
- Feminine & Elegant: Soft, not aggressive.
- Romantic: Dreamy and emotional.
- Premium: High quality, polished, and expensive-looking.
To achieve this Brand Voice in Prompt Veo 3, we use keywords like "soft," "delicate," "refined," and "pastel." This ensures the AI understands that we aren't making a loud, flashy action movie—we are making art.
Step 2 : Setting the Stage (The Environment)
The first thing you need in a tutorial for commercial AI is a background that complements the product, not one that fights it.
- The Strategy: Use soft, pastel colors.
- The Keywords: "Pale aqua background," "pastel studio," "gentle spring daylight."
By setting the scene in a studio bathed in spring daylight, you create a natural, clean canvas. The "blurred" background adds depth of field, making sure the viewer's eyes go straight to the lipstick, not the background.
Step 3 : The "Hero" Product & Framing
Now, let's introduce the star of the show.
- The Strategy: Perfect symmetry and focus.
- The Keywords: "Standing perfectly upright at center," "rose-gold tube," "blush-pink bullet."
Notice how we didn't just say "a lipstick." We specified the materials: Rose-gold and blush-pink. This specific detail tells the AI to render metallic reflections and creamy textures, making the product look tangible and real.
Step 4 : Mastering Camera Movement (The Cinematic Feel)
Static images are boring. Video needs motion. But for a luxury brand, the motion must be restrained.
- The Strategy: Slow, graceful camera movements.
- The Keywords: "Slow, elegant push-in," "drift slightly," "macro glide," "restrained half-orbit."
A "push-in" through flowers creates a sense of discovery. The "macro glide" allows the viewer to see the texture of the lipstick tip up close. Using the word "restrained" is key here—it tells the AI not to zoom in too fast. It keeps the movement smooth and classy.
Step 5 : Adding Life (The "Alive" Factor)
To make the video feel like a high-end commercial, you need elements that feel alive.
- The Strategy: Use nature, but keep it controlled.
- The Keywords: "Petals drift slightly," "light breeze," "petals floating past the lens."*
We aren't adding wind or rain (which would be too chaotic). We are adding a "light breeze." The petals drifting in slow motion create a magical, fairy-tale atmosphere that reinforces the romantic Brand Voice we set in Step 1.
Step 6 : Lighting & Atmosphere (The Secret Sauce)
Finally, the lighting makes or breaks the luxury feel.
- The Strategy: Diffused, soft light.
- The Keywords: "Diffused highlights," "gentle shadows," "romantic," "premium."*
Harsh shadows look cheap. Soft, diffused light looks expensive. By asking the AI to focus on "femininity and elegance" without "harsh contrast," we ensure the result feels like a magazine cover.
The Master Prompt for Veo 3
Ready to try it yourself? Here is the complete prompt. You can copy this directly into Veo 3 to generate your video:
"Begin in a soft, pastel studio bathed in gentle spring daylight, pale aqua background subtly blurred as delicate pink blossoms frame the scene in the foreground and background; the camera starts with a slow, elegant push-in through the flowers as petals drift slightly, revealing the lipstick standing perfectly upright at center, its blush-pink bullet pristine and the rose-gold tube catching refined highlights; motion builds as flower petals sway naturally as if touched by a light breeze, a few petals floating past the lens in slow motion to create depth while never obscuring the product; the camera transitions into a smooth, intimate macro glide with a restrained half-orbit, emphasizing the creamy texture of the lipstick tip, the clean edges of the bullet cut, and the polished metallic reflections that evolve gracefully with the movement; lighting is soft, romantic, and premium with diffused highlights and gentle shadows that enhance femininity and elegance without harsh contrast; the atmosphere remains calm and refined, focused on beauty and softness rather than motion gimmicks; end on a strong hero frame with the lipstick perfectly centered, blossoms artfully suspended around it, petals settled mid-air, and the composition locked into a luxurious, floral-inspired beauty commercial finish that feels intentional, romantic, and brand-ready."
Final Thoughts
The secret to a good AI prompt isn't length; it's consistency. Notice how every word in this prompt supports the others? The "spring daylight" matches the "blossoms," which matches the "romantic" lighting.